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| Course | MBA in Marketing |
|---|---|
| Course Duration | 2 Years |
| Course Level | Postgraduate |
| Course Tuition Fees | INR 1.5 Lakhs |
| Mode of Study | Full-time |
| Institute Type | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Marketing Research, Consumer Behavior, Product Management, Pricing, Distribution, Promotion, Sales Management, International Marketing |
| 2nd Semester | Advertising Management | Advertising Principles, Advertising Media, Advertising Strategies, Advertising Research, Advertising Budget, Creative Strategies, Digital Advertising |
| 3rd Semester | Retail Management | Retail Environment, Retail Strategies, Retail Operations, Retail Merchandising, Retail Location, Retail Promotion, Retail Technology, Retail Analytics |
| 4th Semester | Sales Management | Sales Process, Sales Forecasting, Sales Planning, Sales Organization, Sales Training, Sales Motivation, Sales Compensation, Sales Performance Evaluation |
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|
| Marketing Management | Consumer Behaviour | Marketing Research | Marketing Strategy |
| Advertising and Promotion | Retail Management | Sales Management | International Marketing |
| Services Marketing | Brand Management | Digital Marketing | Business to Business Marketing |
