the imm offers a two-year full-time mba in marketing management program to equip students with the knowledge and skills required to excel in the field of marketing the program has a total enrollment of 60 students and the fee for the program is inr 45 lakh, the institute of marketing management offers a two-year full-time mba program in marketing management to equip students with the knowledge and skills required to excel in the field of marketing the program is a total seat intake of 60 students and the fee for the program is, the institute of marketing management imm offers a two-year full-time mba in marketing management program which covers important topics such as consumer behavior marketing research digital marketing brand management and marketing strategy it has a total seat intake of 60 students and the fee for the program is 45 lakh, the institute of marketing management imm offers a full-time mba program in marketing to equip students with the knowledge and skills required to excel in the field of marketing the program covers important topics such as consumer behavior marketing research digital marketing brand management and marketing strategy it has a total seating intake of 60 students, the institute of marketing management offers a two-year full-time mba in marketing management to equip students with the knowledge and skills required to excel in the field of marketing the program covers important topics such as consumer behavior marketing research digital marketing brand management and marketing strategy it has a total seat intake of 60
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 1,00,000 | Full-Time | Private |
| Semester | Syllabus |
|---|---|
| 1 | Marketing Management, Business Communication, Financial Accounting, Managerial Economics, Business Law, Quantitative Methods |
| 2 | Consumer Behavior, Services Marketing, International Marketing, Marketing Research, Retail Management, Strategic Marketing |
| 3 | Advertising Management, Brand Management, Digital Marketing, Sales Management, Supply Chain Management, Business Ethics |
| 4 | Entrepreneurship, Project Management, Business Analytics, Business Environment, Business Policy & Strategy, Elective |
| Semester | Important Topics |
|---|---|
| 1st Semester | Marketing Management, Consumer Behaviour, Business Communication, Principles of Management, Business Economics |
| 2nd Semester | Marketing Research, Advertising & Sales Promotion, Retail Management, International Marketing, Strategic Management |
| 3rd Semester | Services Marketing, Digital Marketing, Brand Management, Rural Marketing, Business Laws |
| 4th Semester | Marketing of Financial Services, Entrepreneurship & Small Business Management, E-Commerce, Project Management |
