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| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 1,00,000 | Full Time | Private |
| Semester/Year | Syllabus |
|---|---|
| Semester 1 | Marketing Management, Consumer Behaviour, Business Communication, Business Mathematics, Financial Accounting, Business Environment, Computer Applications in Business, Organizational Behaviour |
| Semester 2 | Research Methodology, Advertising Management, Sales Management, Services Marketing, Retail Management, International Marketing, Human Resource Management, Business Law |
| Semester 3 | Brand Management, Digital Marketing, Strategic Management, Project Management, Business Ethics, Business Analytics, Entrepreneurship, Business Economics |
| Semester 4 | Industrial Marketing, Rural Marketing, Supply Chain Management, Business Research, Business Policy, International Business, Corporate Social Responsibility, Business Simulation |
| Topic | Description |
|---|---|
| Marketing Strategy | Understanding the fundamentals of marketing strategy and its application in the travel and tourism industry. |
| Consumer Behaviour | Exploring the factors that influence consumer behaviour in the travel and tourism industry. |
| Marketing Research | Understanding the importance of marketing research and its application in the travel and tourism industry. |
| Advertising and Promotion | Exploring the different types of advertising and promotion used in the travel and tourism industry. |
| Sales and Distribution | Understanding the fundamentals of sales and distribution in the travel and tourism industry. |
| Pricing Strategies | Exploring the different pricing strategies used in the travel and tourism industry. |
