the mba in marketing program is offered at guru gobind singh indraprastha university in gobind singh indraprastha university in india the curriculum is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behavior market research product development and strategic marketing, the two-year mba in marketing program from guru gobind singh indraprastha university ggsipu provides students with the knowledge and skills necessary to become successful marketing professionals the curriculum is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behavior market research product, the mba in marketing program at guru gobind singh indraprastha university ggsipu provides students with the knowledge and skills necessary to become successful marketing professionals the curriculum is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behavior market research product development and strategic, the two-year mba program at ggsipu provides students with the knowledge and skills required to become successful marketing professionals the curriculum is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behavior market research product development and strategic marketing the faculty at ggsipu is, the guru gobind singh indraprastha university ggsipu offers a two-year mba in marketing program that provides students with the knowledge and skills necessary to become successful marketing professionals the curriculum is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behavior, guru gobind singh indraprastha university offers a two-year mba in marketing program that provides students with the knowledge and skills necessary to become successful marketing professionals the curriculum is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behavior market research product development and, the two-year mba in marketing program at ggsipu provides students with the knowledge and skills necessary to become successful marketing professionals the curriculum is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behavior market research product development and strategic marketing the selection process is highly competitive, the ggsipu offers a two-year mba in marketing program that provides students with the knowledge and skills necessary to become successful marketing professionals the curriculum is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behavior market research product development and strategic marketing the selection process, the ggsipu mba in marketing program provides students with the knowledge and skills necessary to become successful marketing professionals the curriculum is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behavior market research product development and strategic marketing the faculty is highly experienced and includes leading industry experts
| Course Duration | Course Level | Course Tuition Fees (Rs) | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | 1,50,000 | Full-time | Public University |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Business Environment, Managerial Economics, Accounting for Managers, Quantitative Techniques, Organizational Behaviour, Business Communication, Computer Applications in Business, Marketing Management | Business Environment, Micro and Macro Economics, Financial Accounting, Cost Accounting, Quantitative Techniques, Human Resource Management, Business Communication, Computer Applications, Marketing Concepts, Consumer Behaviour, Product Management, Pricing Strategies, Distribution Management, Advertising and Sales Promotion |
| 2nd Semester | Business Research Methods, Financial Management, Human Resource Management, Operations Management, International Business, Strategic Management, Retail Management, Services Marketing | Research Design and Methodology, Financial Management, Human Resource Management, Operations Management, International Business, Strategic Management, Retail Management, Services Marketing, Relationship Marketing, Digital Marketing, Brand Management, Integrated Marketing Communication |
| 3rd Semester | Business Ethics, Project Management, Rural Marketing, International Marketing, Advertising Management, Sales Management, Supply Chain Management, E-Commerce | Business Ethics, Project Management, Rural Marketing, International Marketing, Advertising Management, Sales Management, Supply Chain Management, E-Commerce, Consumer Behaviour, Product Management, Pricing Strategies, Distribution Management, Advertising and Sales Promotion |
| 4th Semester | Business Policy and Strategic Analysis, Entrepreneurship Development, Rural Marketing, International Marketing, Advertising Management, Sales Management, Supply Chain Management, E-Commerce | Business Policy and Strategic Analysis, Entrepreneurship Development, Rural Marketing, International Marketing, Advertising Management, Sales Management, Supply Chain Management, E-Commerce, Consumer Behaviour, Product Management, Pricing Strategies, Distribution Management, Advertising and Sales Promotion |
| Semester/Year | Important Topics |
|---|---|
| Semester 1 | Marketing Management, Consumer Behaviour, Business Research Methods, Financial Management, Business Communication |
| Semester 2 | Marketing Strategy, International Marketing, Advertising & Sales Promotion, Services Marketing, Retail Management |
| Semester 3 | Brand Management, Digital Marketing, Strategic Brand Management, Consumer Insight & Analytics, Business Ethics & Corporate Governance |
| Semester 4 | Business to Business Marketing, Integrated Marketing Communication, Entrepreneurship & Small Business Management, Market Research & Analysis, Project Management |
