the mba in marketing course provided by kk modi international institute provides a comprehensive and rigorous education in the field of marketing students will gain a deep understanding of the principles and practices of marketing from the fundamentals of consumer behaviour to the latest digital marketing techniques it also covers the fundamentals of business, the mba in marketing at kk modi international institute provides a comprehensive and rigorous education in the field of marketing students will gain a deep understanding of the principles and practices of marketing from the basic concepts of consumer behaviour to the latest digital marketing techniques the course also covers the fundamentals of business, the mba in marketing course at kk modi international institute provides a comprehensive and rigorous education in the field of marketing students will gain a deep understanding of marketing principles and practices from the fundamentals of consumer behaviour to the latest digital marketing techniques the course also covers the fundamentals of business management, the mba in marketing course at kk modi international institute provides a comprehensive and rigorous education in the field of marketing students will gain a deep understanding of the principles and practices of marketing from the fundamentals of consumer behaviour to the latest digital marketing techniques it also covers the fundamentals of business, the mba in marketing course at kk modi international institute provides a comprehensive and rigorous education in the field of marketing students will gain a deep understanding of the principles and practices of marketing from the fundamentals of consumer behaviour to the latest digital marketing techniques the course also covers the fundamentals of, the mba in marketing course at kk modi international institute provides a comprehensive and rigorous education in the field of marketing from the principles and practices of marketing from the fundamentals of consumer behaviour to the latest digital marketing techniques the course also covers the basic principles of business management such as finance accounting and strategy
| Course Duration | 2 Years |
|---|---|
| Course Level | Postgraduate |
| Course Tuition Fees | INR 1,50,000 |
| Mode of Study | Full-time |
| Institute Type | Private |
| Semester/Year | Syllabus |
|---|---|
| 1st Semester | Principles of Management, Business Communication, Business Economics, Financial Accounting, Business Mathematics, Business Law, Computer Applications in Business, Organizational Behavior, Marketing Management |
| 2nd Semester | Human Resource Management, Production and Operations Management, Research Methodology, Strategic Management, Advertising Management, Consumer Behavior, International Marketing, Retail Management, Services Marketing |
| 3rd Semester | Sales and Distribution Management, Brand Management, Digital Marketing, Rural Marketing, Business Analytics, Business Ethics, Entrepreneurship Development, Business Environment |
| 4th Semester | Project Management, Business Negotiation, Business Simulation, Business Intelligence, Business Forecasting, Business Valuation, Business Process Reengineering, Business Sustainability |
1 principles of marketing 2 consumer behavior 3 brand management 4 digital marketing 5 advertising and promotion 6 market research 7 sales management 8 international marketing 9 strategic marketing 10 retail management 11 services marketing 12 social media marketing 13 business to business marketing 14 e-commerce marketing 15 product management 16 pricing strategies 17, 1 principles of marketing 2 consumer behaviour 3 brand management 4 digital marketing 5 advertising and promotion 6 market research 7 sales management 8 international marketing 9 strategic marketing 10 retail management 11 services marketing 12 social media marketing 13 business to business marketing 14 e-commerce marketing 15 product management 16 pricing strategies 17
