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| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 1.5 Lakhs | Full Time | Private |
| Course | Description |
|---|---|
| Marketing Management | Introduction to marketing, consumer behavior, market segmentation, product and brand management, pricing strategies, distribution and logistics, advertising and promotion, sales management, international marketing. |
| Marketing Research | Research design, data collection, data analysis, report writing, and presentation. |
| Consumer Behavior | Consumer decision making, consumer motivation, consumer perception, consumer learning, consumer attitude formation and change, consumer lifestyle and culture. |
| Marketing Communications | Integrated marketing communications, advertising, public relations, personal selling, sales promotion, direct marketing, and digital marketing. |
| Marketing Strategy | Strategic marketing planning, competitive analysis, market positioning, product life cycle management, and new product development. |
| Semester | MBA in Marketing Important Topics |
|---|---|
| 1st Semester | Marketing Management, Business Communication, Business Economics, Financial Accounting, Business Law, Business Mathematics |
| 2nd Semester | Organizational Behavior, Production & Operations Management, Research Methodology, Human Resource Management, Consumer Behavior, International Marketing |
| 3rd Semester | Marketing Strategy, Advertising & Sales Promotion, Services Marketing, Retail Management, E-Commerce, Brand Management |
| 4th Semester | Marketing Research, Rural Marketing, Industrial Marketing, Supply Chain Management, Digital Marketing, Entrepreneurship |
