the mbbs program in marketing at the international college of financial planning delhi is a two-year full-time program providing students with the knowledge and skills required to excel in the field of marketing the eligibility criteria for admission to the program is a bachelor's degree in any discipline from a recognized, the two-year full-time mba in marketing at international college of financial planning delhi provides students with the knowledge and skills required to excel in the field of marketing the eligibility criteria for admission to the program is a bachelor's degree in any discipline from a recognized university the students also get to learn, the mba marketing program at the international college of financial planning delhi is a two-year full-time program that provides students with the knowledge and skills required to excel in the field of marketing the eligibility criteria for admission to the program is a bachelor's degree in any discipline from a recognized university, the mba in marketing at international college of financial planning delhi is a two-year full-time program that provides students with the knowledge and skills required to excel in the field of marketing the eligibility criteria for admission to the program is a bachelor's degree in any discipline from a recognized, the mba in marketing program at international college of financial planning delhi is a two-year full-time program that provides students with the knowledge and skills required to excel in the field of marketing the eligibility criteria for admission to the program are a bachelor's degree in any discipline from a recognized university, the mba program in marketing at international college of financial planning in delhi is a two-year full-time program that provides students with the knowledge and skills required to excel in the field of marketing the eligibility criteria for admission to the program is a bachelor's degree in any discipline from a recognized university, the mba in marketing at international college of financial planning delhi is a two-year full-time program that provides students with the knowledge and skills required to excel in the field of marketing the eligibility criteria for admission to the program is a bachelor's degree in any discipline from a recognized university the
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private |
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| Semester | Syllabus |
|---|---|
| 1st Semester | Principles of Management, Business Economics, Financial Accounting, Business Communication, Business Mathematics, Business Law, Computer Applications in Business |
| 2nd Semester | Marketing Management, Human Resource Management, Organizational Behavior, Research Methodology, Production and Operations Management, Financial Management, International Business |
| 3rd Semester | Consumer Behavior, Services Marketing, Advertising and Sales Promotion, Retail Management, Strategic Management, Entrepreneurship Development, Project Management |
| 4th Semester | Digital Marketing, Brand Management, Rural Marketing, International Marketing, Marketing of Financial Services, Business Analytics, Business Ethics |
Important Topics in MBA in Marketing Specialisation at International College of Financial Planning, Delhi 1. Consumer Behaviour: • Understanding consumer behaviour • Influences on consumer behaviour • Segmentation, targeting and positioning • Product and brand management 2. Marketing Research: • Introduction to marketing research • Research design and data collection • Analysis and interpretation of data • Report writing and presentation 3. Digital Marketing: • Introduction to digital marketing • Search engine optimization • Social media marketing • Online advertising 4. Integrated Marketing Communications: • Introduction to IMC • Advertising and promotion • Public relations and publicity • Sales promotion and direct marketing 5. International Marketing: • Introduction to international marketing • Market entry strategies • International pricing strategies • International marketing communication 6. Services Marketing: • Introduction to services marketing • Service quality and customer satisfaction • Service delivery and customer experience • Service recovery and customer retention
