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| Course Duration | 2 Years |
|---|---|
| Course Level | Postgraduate |
| Course Tuition Fees | INR 1,50,000 |
| Mode of Study | Full-time |
| Institute Type | Private |
| Semester/Year | Syllabus |
|---|---|
| 1st Semester | Business Communication, Managerial Economics, Financial Accounting, Quantitative Techniques, Organizational Behaviour, Business Environment, Computer Applications in Business, Marketing Management |
| 2nd Semester | Human Resource Management, Production & Operations Management, Research Methodology, Strategic Management, Financial Management, International Business, Retail Management, Advertising & Sales Promotion |
| 3rd Semester | Consumer Behaviour, Services Marketing, Marketing of Financial Services, Rural Marketing, International Marketing, E-Commerce, Business Ethics & Corporate Governance, Project Management |
| 4th Semester | Entrepreneurship & Small Business Management, Brand Management, Industrial Marketing, Supply Chain Management, Digital Marketing, Business Analytics, Business Law, Business Simulation |
marketing principles 2 consumer behavior 3 marketing research 4 brand management 5 digital marketing 6 sales and distribution management 7 advertising and promotion 8 international marketing 9 services marketing 10 retail management 11 strategic marketing 12 business to business marketing 13 social media marketing 14 e-commerce 15 market segmentation and targeting 16 product management 17 pricing strategies, marketing principles 2 consumer behaviour 3 marketing research 4 brand management 5 digital marketing 6 sales and distribution management 7 advertising and promotion 8 international marketing 9 services marketing 10 retail management 11 strategic marketing 12 business to business marketing 13 social media marketing 14 e-commerce 15 market segmentation and targeting 16 product management 17 pricing strategies 18
