empi business school offers a master of business administration mba in marketing specialisation this program is designed to equip students with the knowledge and skills to become successful marketing professionals it also covers topics such as brand management advertising and public relations, empi business school offers a master of business administration mba in marketing specialisation which is designed to equip students with knowledge and skills to become successful marketing professionals it also covers topics such as brand management advertising and public relations the program is divided into four semesters each of which focuses on a different aspect, empi business school offers a master of business administration mba in marketing specialisation the program focuses on the development of marketing strategies consumer behaviour market research and digital marketing it also covers topics such as brand management advertising and public relations the program is divided into four semesters each focusing on a different, empi business school offers a master of business administration mba in marketing specialisation the program focuses on the development of marketing strategies consumer behaviour market research and digital marketing it also covers topics such as brand management advertising and public relations the program is designed to be flexible and can be completed in two years, the empi business school offers a master of business administration mba in marketing specialisation this program is designed to equip students with the knowledge and skills to become successful marketing professionals the program focuses on the development of marketing strategies consumer behaviour market research and digital marketing it also covers topics such as brand management advertising
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 3.5 Lakhs | Full Time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Consumer Behavior, Market Segmentation, Product and Brand Management, Pricing Strategies, Distribution and Logistics, Advertising and Promotion, Digital Marketing, International Marketing |
| 2nd Semester | Marketing Research | Research Process, Qualitative and Quantitative Research, Data Collection and Analysis, Sampling Techniques, Survey Design, Focus Group Interviews, Data Interpretation and Report Writing |
| 3rd Semester | Sales Management | Sales Planning and Forecasting, Sales Force Organization and Management, Sales Force Motivation and Compensation, Sales Force Training and Development, Sales Force Performance Evaluation, Sales Force Automation |
| 4th Semester | Retail Management | Retail Strategy, Retail Store Design and Layout, Retail Merchandising, Retail Pricing Strategies, Retail Promotion and Advertising, Retail Supply Chain Management, Retail Technology and E-commerce |
| Topic | |:------| |Marketing Strategy | |Consumer Behavior | |Marketing Research | |Digital Marketing | |Brand Management | |Integrated Marketing Communications | |Product Management | |Marketing Analytics | |International Marketing | |Marketing Planning | |Social Media Marketing | |Marketing Law | |Sales Management | |Marketing Mix | |Marketing Automation |
