banarsidas chandiwala institute of professional studies bcips offers a two-year full-time mba in marketing it covers topics such as consumer behavior market research brand management digital marketing and advertising it also provides students with an opportunity to gain practical experience through internships and projects the, banarsidas chandiwala institute of professional studies bcips offers a two-year full-time mba in marketing course that covers topics such as consumer behavior market research brand management digital marketing and advertising the course also provides students with the opportunity to gain practical experience through internships and projects, the banarsidas chandiwala institute of professional studies bcips offers a two-year full-time mba in marketing course this course covers topics such as consumer behavior market research brand management digital marketing and advertising it also provides students with the opportunity to gain practical experience through internships, the bcpips offers a two-year full-time mba in marketing course this course is designed to provide students with the knowledge and skills necessary to become successful marketing professionals the course also provides students with an opportunity to gain practical experience through internships and projects the course is accredited by aicte, banarsidas chandiwala institute of professional studies bcips offers a two year full-time mba in marketing course this course provides students with the knowledge and skills necessary to become successful marketing professionals the course also provides students with an opportunity to gain practical experience through internships and projects, banarsidas chandiwala institute of professional studies bcips offers a two-year full-time mba in marketing course designed to provide students with the knowledge and skills necessary to become successful marketing professionals the course also provides students with an opportunity to gain practical experience through internships and projects, banarsidas chandiwala institute of professional studies bcips offers a two year full-time mba in marketing course this course is designed to provide students with the knowledge and skills necessary to become successful marketing professionals it also provides students with the opportunity to gain practical experience through internships and, the banarsidas chandiwala institute of professional studies bcips offers a two-year full time mba in marketing course designed to provide students with the knowledge and skills necessary to become successful marketing professionals the course covers topics such as consumer behavior market research brand management digital marketing and advertising the
| Course Duration | 2 years |
| Course Level | MBA |
| Course Tuition Fees | INR 2.5 Lakhs |
| Mode of Study | Full-time |
| Institute Type | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Business Environment Organizational Behaviour Managerial Economics Accounting for Managers Quantitative Techniques Marketing Management Financial Management | Understanding the Business Environment Organizational Behaviour and its Components Demand Analysis and Forecasting Cost-Volume-Profit Analysis Accounting for Managers Quantitative Techniques for Decision Making Marketing Concepts & Principles Product & Brand Management Consumer Behaviour Marketing Research Financial Management Concepts & Principles Financial Statement Analysis Capital Structure & Dividend Decisions |
| 2nd Semester | Human Resource Management Production & Operations Management Research Methodology Sales & Distribution Management Advertising & Sales Promotion Retail Management Services Marketing | Human Resource Planning & Recruitment Training & Development Performance Appraisal & Compensation Production & Operations Management Research Methodology & Techniques Sales & Distribution Management Advertising & Sales Promotion Retail Management Services Marketing & Customer Relationship Management Integrated Marketing Communication |
| 3rd Semester | Business Strategy International Business Business Law Business Ethics E-Commerce Marketing of Financial Services Strategic Brand Management | Business Strategy & Strategic Analysis International Business & Globalization Business Law & Regulatory Framework Business Ethics & Corporate Governance E-Commerce & Digital Marketing Marketing of Financial Services Strategic Brand Management & Brand Equity |
| 4th Semester | Project Management Business Analytics Consumer Behaviour Marketing Research Integrated Marketing Communication Business to Business Marketing Rural Marketing | Project Management & its Processes Business Analytics & its Applications Consumer Behaviour & its Influences Marketing Research & its Process Integrated Marketing Communication & its Strategies Business to Business Marketing & its Strategies Rural Marketing & its Challenges |
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