the mba in marketing at periyar management and computer college is a two-year program that provides students with the knowledge and skills necessary to excel in the field of marketing the curriculum covers topics such as consumer behavior marketing research advertising and digital marketing it also provides students with the opportunity to gain hands-on, the mba in marketing at periyar management and computer college is a two-year program that provides students with the knowledge and skills needed to excel in the field of marketing the curriculum covers topics such as consumer behavior market research advertising and digital marketing the fees for the program are affordable and the college also provides, the mba in marketing at periyar management and computer college is a two-year program that provides students with the knowledge and skills necessary to excel in the field of marketing the curriculum covers topics such as consumer behavior market research advertising and digital marketing it also provides students with the opportunity to gain hands-on, the mba in marketing program at periyar management and computer college provides students with the knowledge and skills necessary to excel in the field of marketing the program covers topics such as consumer behavior market research advertising and digital marketing it also provides students with the opportunity to gain hands-on experience through internships and projects, the mba in marketing at periyar management and computer college is a two-year program that provides students with the knowledge and skills necessary to excel in the field of marketing the curriculum covers topics such as consumer behavior market research advertising and digital marketing and also provides students with the opportunity to gain hands-on experience
| Course Duration | 2 Years |
|---|---|
| Course Level | MBA |
| Course Tuition Fees | INR 1,50,000 |
| Mode of Study | Full Time |
| Institute Type | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Introduction to Marketing, Consumer Behavior, Market Segmentation, Product and Brand Management, Pricing Strategies, Distribution and Logistics, Promotion and Advertising, Sales Management, International Marketing, Services Marketing, Rural Marketing, Digital Marketing |
| 2nd Semester | Marketing Research | Introduction to Marketing Research, Research Design, Data Collection and Analysis, Qualitative Research, Quantitative Research, Market Forecasting, Market Mix Modeling, Market Segmentation, Customer Relationship Management, Social Media Marketing |
| 3rd Semester | Marketing Strategy | Strategic Marketing Planning, Market Positioning, Competitive Analysis, Product Life Cycle, Brand Management, New Product Development, Strategic Pricing, Distribution and Logistics, Promotion and Advertising, International Marketing, Services Marketing, Rural Marketing, Digital Marketing |
| 4th Semester | Retail Management | Introduction to Retailing, Retail Store Management, Retail Merchandising, Retail Pricing, Retail Promotion, Retail Location, Retail Supply Chain Management, Retail Technology, Retail Consumer Behavior, Retail Market Research, Retail Internationalization, Retail Sustainability |
| Semester | Important Topics |
|---|---|
| 1st Semester | Marketing Research, Consumer Behaviour, Brand Management, Digital Marketing |
| 2nd Semester | Marketing Strategy, International Marketing, Services Marketing, Retail Management |
| 3rd Semester | Advertising and Sales Promotion, Product Management, Business to Business Marketing, E-Commerce |
| 4th Semester | Marketing Analytics, Social Media Marketing, Business Ethics, Entrepreneurship |
