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| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| MBA in Marketing | 2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Managerial Economics | Demand Analysis, Production and Cost Analysis, Market Structures, Pricing Decisions, Game Theory, International Trade and Finance |
| 1st Semester | Financial Management | Financial Statement Analysis, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy, Mergers and Acquisitions |
| 1st Semester | Marketing Management | Marketing Environment, Market Segmentation, Product and Brand Management, Pricing Strategies, Distribution Channels, Advertising and Promotion |
| 1st Semester | Organizational Behavior | Organizational Culture, Leadership, Motivation, Group Dynamics, Conflict Management, Decision Making |
| 2nd Semester | Business Research Methods | Research Design, Data Collection and Analysis, Report Writing |
| 2nd Semester | Consumer Behavior | Consumer Decision Making Process, Consumer Perception, Attitude Formation, Social and Cultural Influences |
| 2nd Semester | Marketing Research | Research Design, Data Collection and Analysis, Report Writing |
| 2nd Semester | Marketing Strategies | Marketing Planning, Market Positioning, Competitive Strategies, International Marketing |
| 2nd Semester | Sales Management | Sales Force Management, Sales Planning and Forecasting, Sales Promotion, Negotiation and Closing |
1. Strategic Marketing Management
2. Consumer Behaviour
3. Digital Marketing
4. Brand Management
5. Market Research
6. Advertising and Promotion
7. Sales Management
8. International Marketing
9. Retail Marketing
10. Services Marketing
11. Pricing Strategies
12. Social Media Marketing
13. Relationship Marketing
14. Business Analytics
15. Market Segmentation
16. Product Management
17. Market Planning and Positioning
18. Market Mix Modelling
19. Market Forecasting
20. E-commerce Marketing
