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| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | MBA | INR 3,00,000 | Full-time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Market Segmentation, Targeting and Positioning, Consumer Behaviour, Product Management, Pricing Strategies, Distribution Management, Promotion Management, International Marketing, Services Marketing, Rural Marketing, Digital Marketing |
| 2nd Semester | Marketing Research | Research Process, Research Design, Data Collection, Data Analysis, Report Writing, Qualitative Research, Quantitative Research, Market Forecasting, Market Mix Modeling, Customer Relationship Management, Social Media Marketing |
| 3rd Semester | Advertising and Sales Promotion | Advertising Management, Media Planning, Creative Strategies, Sales Promotion, Public Relations, Event Management, Direct Marketing, Brand Management, Retail Management |
| 4th Semester | Strategic Marketing | Strategic Marketing Planning, Competitive Analysis, Brand Equity Management, Strategic Alliances, International Marketing Strategies, Business to Business Marketing, New Product Development, Relationship Marketing, Customer Relationship Management |
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|
| Marketing Management | Consumer Behaviour | Marketing Research | Marketing Strategy |
| Business Communication | Advertising Management | Retail Management | Digital Marketing |
| Business Environment | Sales Management | Brand Management | International Marketing |
