the maharaja agrasen business school rohini mabsr offers a two-year full time mba in marketing the program focuses on the development of marketing strategies consumer behavior market research and digital marketing it also provides an in-depth understanding of the principles of marketing brand management and advertising, the program is designed to provide students with the necessary skills to become successful marketing professionals the curriculum also provides students with the opportunity to gain practical experience through internships and projects the program also provides students with the opportunity to gain professional certification through the certified marketing professional cmp program the, the mabsr offers two-year full-time mba in marketing it is designed to equip students with the knowledge and skills required to become successful marketing professionals the curriculum includes courses in marketing management consumer behavior market research digital marketing and brand management the program also provides students with the opportunity to gain practical experience through, the mabsr offers a two-year full-time mba in marketing designed to equip students with the knowledge and skills required to become successful marketing professionals the curriculum includes courses in marketing management consumer behavior market research digital marketing and brand management the program also provides students with the opportunity to gain practical experience through internship, the program is designed to equip students with the skills required to become successful marketing professionals the curriculum includes courses in marketing management consumer behavior market research digital marketing and brand management the program also provides students with the opportunity to gain practical experience through internships and projects the program also provides students with the opportunity to gain professional
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 1.2 Lakhs | Full-Time | Private |
| Semester | Syllabus |
|---|---|
| 1st Semester | Principles of Management, Managerial Economics, Business Environment, Business Communication, Accounting for Managers, Quantitative Techniques, Computer Applications in Business, Marketing Management |
| 2nd Semester | Organizational Behavior, Human Resource Management, Financial Management, Research Methodology, Production & Operations Management, International Business, Advertising & Sales Promotion, Retail Management |
| 3rd Semester | Strategic Management, Services Marketing, Consumer Behavior, Marketing of Financial Services, Rural Marketing, Industrial Marketing, Supply Chain Management, E-Commerce |
| 4th Semester | Project Management, Brand Management, Digital Marketing, International Marketing, Sales & Distribution Management, Entrepreneurship Development, Business Ethics & Corporate Governance |
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