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| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | UG MBA | INR 2.5 Lakhs | Full-Time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Marketing Research, Consumer Behaviour, Product Management, Pricing Strategies, Distribution and Promotion, International Marketing |
| 2nd Semester | Advertising and Sales Promotion | Advertising Management, Sales Promotion, Public Relations, Direct Marketing, Digital Marketing, Brand Management |
| 3rd Semester | Retail Management | Retail Strategy, Retail Operations, Retail Merchandising, Retail Location, Retail Technology, Retail Supply Chain Management |
| 4th Semester | Services Marketing | Service Characteristics, Service Quality, Service Design and Delivery, Service Pricing, Service Promotion, Service Recovery |
| 5th Semester | Marketing Research | Research Process, Research Design, Data Collection, Data Analysis, Report Writing |
| 6th Semester | Marketing Strategy | Strategic Analysis, Strategic Planning, Strategic Implementation, Strategic Control |
| Semester | Important Topics |
|---|---|
| 1st Semester | Marketing Fundamentals, Consumer Behavior, Brand Management, Digital Marketing, Advertising & Promotion, Market Research & Analysis |
| 2nd Semester | Marketing Strategy, International Marketing, Retail Management, Services Marketing, Sales & Distribution Management, Social Media Marketing |
| 3rd Semester | Integrated Marketing Communications, Business to Business Marketing, Strategic Brand Management, Consumer Insights & Analytics, Product Management |
| 4th Semester | Marketing & Business Analytics, Entrepreneurship & Innovation, Digital Marketing & E-Commerce, Market Research & Analysis, Strategic Brand Management |
