the herbarium institute of international hotel studies offers an mba in marketing management course designed to equip students with the skills and knowledge necessary to excel in the field of marketing this course provides a comprehensive overview of the principles and practices of marketing including market research consumer behaviour product development pricing promotion and distribution, the herbarium institute of international hotel studies offers an mba in marketing management course that is designed to equip students with the skills and knowledge needed to excel in the field of marketing this course provides a comprehensive overview of the principles and practices of marketing including market research consumer behaviour product development pricing promotion and distribution students, the herbarium institute of international hotel studies offers an mba in marketing management course that is designed to equip students with the skills and knowledge necessary to excel in the field of marketing this course provides a comprehensive overview of the principles and practices of marketing including market research consumer behavior product development pricing promotion and distribution students will, the herbarium institute of international hotel studies offers an mba in marketing management course that provides a comprehensive overview of the principles and practices of marketing including market research consumer behaviour product development pricing promotion and distribution students will also learn about the latest trends in digital marketing including seo social media marketing and content marketing the course
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | MBA | $20,000 | Online | Private |
1. Strategic Marketing Management
2. Consumer Behavior
3. Market Research and Analysis
4. Digital Marketing
5. Brand Management
6. International Marketing
7. Product Management
8. Advertising and Promotion
9. Sales Management
10. Relationship Marketing
11. Social Media Marketing
12. Pricing Strategies
13. Market Segmentation
14. Market Planning and Forecasting
15. Business Ethics and Corporate Social Responsibility
| Semester | Important Topics |
|---|---|
| 1 | Marketing Fundamentals, Consumer Behaviour, Brand Management |
| 2 | Marketing Research, Digital Marketing, International Marketing |
| 3 | Marketing Strategy, Services Marketing, Relationship Marketing |
| 4 | Integrated Marketing Communications, Social Media Marketing, Business-to-Business Marketing |
