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Gitarattan International Business School MBA in Marketing
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MBA in Marketing at GIBS Delhi - Fees, Syllabus, Admission, Seats 2024
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Delhi
Last Updated on November 21, 2023 4:44 AM

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Table of Contents

GIBS Delhi MBA in Marketing Highlights 2024

Course NameCourse LevelFeeMode of StudyInstitute Type
MBA in MarketingPost GraduateINR 2,00,000Full TimePrivate

GIBS Delhi MBA in Marketing Syllabus 2024

CourseDescription
Marketing ManagementIntroduction to Marketing, Consumer Behaviour, Market Research, Brand Management, Advertising and Promotion, Digital Marketing, Sales Management, Retail Management, International Marketing, Services Marketing, Integrated Marketing Communications, Strategic Marketing Management.
Business CommunicationBusiness Writing, Interpersonal Communication, Group Communication, Public Speaking, Negotiation Skills, Presentation Skills, Business Etiquette, Cross-Cultural Communication.
Business LawIntroduction to Business Law, Contract Law, Company Law, Intellectual Property Law, Consumer Protection Law, Labour Law, Taxation Law.
Financial ManagementFinancial Accounting, Cost Accounting, Financial Analysis, Working Capital Management, Capital Budgeting, Investment Analysis, Risk Management, International Financial Management.
Organizational BehaviourOrganizational Structure, Leadership, Motivation, Decision Making, Conflict Management, Group Dynamics, Organizational Change.
Operations ManagementIntroduction to Operations Management, Process Design, Capacity Planning, Quality Management, Supply Chain Management, Project Management.
Business EnvironmentEconomic Environment, Social Environment, Political Environment, Legal Environment, Technological Environment.
Business EthicsIntroduction to Business Ethics, Ethical Theories, Corporate Social Responsibility, Corporate Governance.

GIBS Delhi MBA in Marketing Important Topics 2024

event planning and management 2 event promotion and public relations 3 event budgeting and financial management 4 event design and production 5 event risk management 6 event technology and digital media 7 event law and regulations 8 event logistics and operations 9 event sponsorship and fundraising 10 event evaluation and measurement 11, 1 event planning and management 2 event promotion and public relations 3 event budgeting and financial management 4 event design and production 5 event risk management 6 event technology and digital media 7 event law and regulations 8 event logistics and operations 9 event sponsorship and fundraising 10 event evaluation and measurement 12, event planning and management 2 event promotion and public relations 3 event budgeting and financial management 4 event design and production 5 event risk management 6 event technology and digital media 7 event law and regulations 8 event logistics and operations 9 event sponsorship and fundraising 10 event evaluation and measurement 11 event marketing and branding 12

GIBS Delhi MBA Course FAQs

What is the duration of Gitarattan International Business School MBA in Marketing?
The duration of Gitarattan International Business School MBA in Marketing is two years.
What are the fees for Gitarattan International Business School MBA in Marketing?
The fees for Gitarattan International Business School MBA in Marketing is Rs. 4,00,000.
What are the eligibility criteria for Gitarattan International Business School MBA in Marketing?
The eligibility criteria for Gitarattan International Business School MBA in Marketing is a Bachelor’s degree in any discipline with a minimum of 50% aggregate marks from a recognised university.
What is the selection process for Gitarattan International Business School MBA in Marketing?
The selection process for Gitarattan International Business School MBA in Marketing is based on the candidate’s performance in the entrance exam, group discussion and personal interview.
What are the specialisations offered in Gitarattan International Business School MBA in Marketing?
The specialisations offered in Gitarattan International Business School MBA in Marketing are Digital Marketing, Brand Management, Retail Management, Advertising and Sales Management.

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