a full-time mba course in marketing is offered by apeejay school of management this course is designed to provide students with a comprehensive understanding of the principles and practices of marketing it covers topics such as consumer behaviour marketing product management advertising sales promotion and digital marketing the curriculum is designed to equip, the apeejay school of management offers a two-year full-time mba course in marketing it covers topics such as consumer behaviour market research product management advertising sales promotion and digital marketing the course also provides students with the opportunity to gain practical experience through internships and projects, the apeejay school of management offers a two-year full-time mba in marketing that is designed to provide students with a comprehensive understanding of the principles and practices of marketing the course also provides students with the opportunity to gain practical experience through internships and projects the curriculum is designed to, the apeejay school of management offers a two-year full-time mba in marketing course this course is designed to provide students with a comprehensive understanding of the principles and practices of marketing it covers topics such as consumer behaviour market research product management advertising sales promotion and digital marketing the curriculum, the apeejay school of management offers a two year full-time mba in marketing which is designed to provide students with a comprehensive understanding of the principles and practices of marketing it covers topics such as consumer behaviour market research product management advertising sales promotion and digital marketing the curriculum is designed to equip, apeejay school of management offers a two-year full-time mba in marketing course that is designed to provide students with a comprehensive understanding of the principles and practices of marketing it covers topics such as consumer behaviour market research product management advertising sales promotion and digital marketing the course also provides students
Course Duration | Course Level | Tuition Fees | Mode of Study | Institute Type
2 Years | Postgraduate | Rs. 2.5 Lakhs | Full-time | Private
course code course title credits mkt-101 marketing principles 3 mkt-102 consumer behavior 3 mkt-103 marketing research 3 mkt-104 brand management 3 mkt-105 digital marketing 3 mkt-106 international marketing 3 mkt-107 services marketing 3 mkt-108 sales management 3, credits course code course title mkt-101 principles of marketing 3 mkt-102 consumer behavior 3 mkt-103 marketing research 3 mkt-104 brand management 3 mkt-105 digital marketing 3 mkt-106 international marketing 3 mkt-107 sales management 3 mkt-109 advertising and, course code course title credits mkt-101 principles of marketing 3 mkt-102 consumer behavior 3 mkt-103 marketing research 3 mkt-104 brand management 3 mkt-105 digital marketing 3 mkt-106 international marketing 3 mkt-107 sales management 3 mkt-109 advertising and, code course title credits mkt-101 principles of marketing 3 mkt-102 consumer behavior 3 mkt-103 marketing research 3 mkt-104 brand management 3 mkt-105 digital marketing 3 mkt-106 international marketing 3 mkt-107 sales management 3 mkt-109 advertising and promotion
| Topic | Description |
|---|---|
| Marketing Strategy | Analysis of the marketing environment, segmentation, targeting, positioning, and competitive strategies. |
| Consumer Behavior | The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. |
| Marketing Research | The systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company. |
| Marketing Communications | The use of advertising, public relations, personal selling, and sales promotion to communicate with target markets. |
| Product Management | The process of developing, pricing, promoting, and distributing a product to create exchanges that satisfy individual and organizational objectives. |
| Pricing Strategies | The process of setting prices for products and services, taking into account the costs of production, the market demand, and the competitive environment. |
| Distribution Channels | The network of individuals and organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. |
