the mba in marketing management at delhi institute of management research dimr is a two-year full-time program that provides students with a comprehensive understanding of the principles and practices of marketing and develops students' skills and knowledge to become successful marketing professionals the curriculum of the program includes courses in consumer behavior market, the dimr mba in marketing management is a two-year full-time program that provides students with a comprehensive understanding of the principles and practices of marketing the curriculum of the program includes courses in consumer behavior market research advertising sales management digital marketing and more students also get to participate in industry visits workshops and, the mba in marketing management at the delhi institute of management research is a two-year full-time program that provides students with a comprehensive understanding of the principles and practices of marketing the curriculum of the program includes courses in consumer behavior market research advertising sales management digital marketing and more students also get to participate, the mba in marketing management at delhi institute of management research is a two-year full-time program that provides students with a comprehensive understanding of the principles and practices of marketing the curriculum of the program includes courses in consumer behavior marketing sales management digital marketing and more students also get to participate in industry visits
| Course Duration | Course Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 2.5 Lakhs | Full Time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Consumer Behavior, Market Segmentation, Product Management, Pricing, Distribution, Promotion, Services Marketing, International Marketing |
| 2nd Semester | Marketing Research | Research Design, Data Collection, Data Analysis, Report Writing, Research Ethics, Qualitative Research, Quantitative Research, Secondary Data Analysis |
| 3rd Semester | Advertising & Sales Promotion | Advertising, Sales Promotion, Media Planning, Creative Strategy, Copywriting, Digital Marketing, Social Media Marketing |
| 4th Semester | Retail Management | Retail Strategy, Retail Operations, Merchandising, Store Design, Visual Merchandising, Customer Relationship Management, Supply Chain Management |
Topic
