the national institute of labour economics research and development offers an mba program in marketing which is designed to provide students with the knowledge and skills needed to succeed in the marketing field the program is two years long and consists of core courses electives and a research project the fees for the program are quite reasonable and, the national institute of labour economics research and development offers an mba in marketing program that is designed to provide students with the knowledge and skills needed to succeed in the marketing field the program is two years long and is composed of core courses electives and a research project the fees for the program are quite reasonable and, the national institute of labour economics research and development offers an mba in marketing program that is designed to provide students with the knowledge and skills needed to succeed in the marketing field the program is two years long and consists of core courses electives and a research project the fees for the program are quite reasonable and, the national institute of labour economics research and development offers a two-year mba in marketing program which is designed to provide students with knowledge and skills needed to succeed in the marketing field the core courses cover topics such as consumer behaviour market research and marketing strategy electives include courses such as digital marketing international marketing
| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| MBA in Marketing | 2 Years | Post Graduate | INR 1.5 Lakhs | Full Time | Autonomous Institute |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Consumer Behaviour, Market Segmentation, Product Planning & Development, Branding & Packaging, Pricing Strategies, Distribution & Logistics, Advertising & Promotion, Sales Management, Market Research, International Marketing |
| 2nd Semester | Marketing Research | Research Design & Methodology, Data Collection & Analysis, Qualitative & Quantitative Research, Sampling Techniques, Data Interpretation & Report Writing |
| 3rd Semester | Retail Management | Retail Environment, Retail Strategy & Planning, Merchandising, Store Design & Layout, Visual Merchandising, Retail Pricing & Promotion, Retail Technology, Retail Supply Chain Management |
| 4th Semester | Digital Marketing | Search Engine Optimization, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Web Analytics, Online Advertising, Affiliate Marketing |
1. Consumer Behaviour
2. Market Research
3. Brand Management
4. Digital Marketing
5. Advertising and Promotion
6. Strategic Marketing
7. International Marketing
8. Sales Management
9. Product Management
10. Pricing Strategies
11. Market Segmentation
12. Distribution Management
13. Retail Management
14. Market Analysis
15. Market Planning
16. Customer Relationship Management
17. Social Media Marketing
18. Business Analytics
19. Business Intelligence
20. Business Law and Ethics
