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International Management Centre MBA in Marketing
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MBA in Marketing at IMC Delhi - Fees, Syllabus, Admission, Seats 2024
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Delhi
Last Updated on November 21, 2023 4:35 AM

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Table of Contents

IMC Delhi MBA in Marketing Highlights 2024

Course DurationCourse LevelCourse Tuition FeesMode of StudyInstitute Type
2 YearsPost GraduateINR 2.5 LakhsOnlinePrivate

IMC Delhi MBA in Marketing Syllabus 2024

CourseDescription
Marketing FundamentalsIntroduction to the fundamentals of marketing, including the 4 Ps of marketing, market research, and customer segmentation.
Marketing StrategyExploration of the strategic marketing process, including the development of a marketing plan, competitive analysis, and positioning.
Marketing CommunicationsOverview of the various marketing communication tools, including advertising, public relations, and digital marketing.
Consumer BehaviorExamination of consumer behavior, including the decision-making process, motivation, and cultural influences.
Marketing ResearchIntroduction to the principles of marketing research, including survey design, data collection, and analysis.
Brand ManagementExploration of the principles of brand management, including brand positioning, brand loyalty, and brand equity.
Marketing AnalyticsOverview of the principles of marketing analytics, including data-driven decision making and marketing performance measurement.

IMC Delhi MBA in Marketing Important Topics 2024

Topic | Description 1. Marketing Fundamentals | Introduction to the core concepts of marketing, including the 4Ps, customer segmentation, and the marketing mix. 2. Digital Marketing | Understanding the fundamentals of digital marketing, including SEO, SEM, social media, and content marketing. 3. Brand Management | Learning how to create, manage, and measure a successful brand strategy. 4. Market Research | Understanding the importance of market research and how to use it to inform marketing decisions. 5. Consumer Behavior | Exploring how consumers make decisions and the factors that influence their choices. 6. Advertising | Learning the fundamentals of advertising, including creative strategy, media planning, and campaign execution. 7. Sales Management | Understanding the principles of sales management, including sales forecasting, pricing, and customer relationship management. 8. Strategic Marketing | Exploring the strategic aspects of marketing, including market analysis, positioning, and competitive advantage.

IMC Delhi MBA Course FAQs

What is the fee structure for MBA in Marketing at International Management Centre?
The fee structure for MBA in Marketing at International Management Centre is Rs. 2,50,000 for the entire program.
What entrance exams are accepted for admission to MBA in Marketing at International Management Centre?
The entrance exams accepted for admission to MBA in Marketing at International Management Centre are CAT, MAT, XAT, and GMAT.
What is the selection process for MBA in Marketing at International Management Centre?
The selection process for MBA in Marketing at International Management Centre includes an online application form, followed by an online test, group discussion, and personal interview.
What are the eligibility criteria for MBA in Marketing at International Management Centre?
The eligibility criteria for MBA in Marketing at International Management Centre is a Bachelor’s degree in any discipline with a minimum of 50% marks from a recognized university.
What are the specializations offered in MBA in Marketing at International Management Centre?
The specializations offered in MBA in Marketing at International Management Centre are Digital Marketing, Brand Management, and Retail Management.

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