the two-year full-time mba in marketing at nba group of institutions is designed to equip students with the knowledge and skills needed to excel in the field of marketing the program covers important topics such as consumer behaviour marketing research digital marketing brand management and advertising it also provides students with the opportunity to, the two-year full-time mba in marketing of nba group of institutions is designed to equip students with knowledge and skills required to excel in the field of marketing the program covers important topics such as consumer behaviour marketing research digital marketing brand management and advertising it also provides students with the opportunity to gain, the mba in marketing at the nba group of institutions is a two-year full-time program designed to equip students with the knowledge and skills required to excel in the field of marketing the program covers important topics such as consumer behaviour marketing research digital marketing brand management and advertising it also provides students, the mba in marketing at nba group of institutions is a two-year full-time program designed to equip students with the knowledge and skills required to excel in the field of marketing the program covers important topics such as consumer behaviour marketing research digital marketing brand management and advertising it also provides students with, the mba in marketing at nba group of institutions is a two year full time program designed to equip students with the knowledge and skills required to excel in the field of marketing it covers important topics such as consumer behaviour marketing research digital marketing brand management and advertising it also provides students with the opportunity to
.
Course Duration | Course Level | Tuition Fees | Mode of Study | Institute Type
------------------------------------------------------------------------------------
2 Years | PG | INR 1.5 Lakh | Online/Offline | Private
| Semester | Subjects/Topics |
|---|---|
| 1st Semester | Organizational Behavior, Managerial Economics, Accounting for Managers, Quantitative Methods for Business Decisions, Business Communication, Business Law, Financial Management, Marketing Management |
| 2nd Semester | Human Resource Management, Operations Management, Strategic Management, Business Research Methods, International Business, Management Information Systems, Elective I, Elective II |
| 3rd Semester | Business Environment, Entrepreneurship Development, Project Management, Elective III, Elective IV, Elective V, Elective VI, Elective VII |
| 4th Semester | Business Ethics, Corporate Social Responsibility, Business Policy and Strategic Analysis, Elective VIII, Elective IX, Elective X, Elective XI, Elective XII |
| Topics | Description |
|---|---|
| Marketing Strategy | Analysis of the marketing environment, development of marketing objectives and strategies, and implementation and control of marketing plans. |
| Consumer Behavior | Analysis of consumer behavior, including the study of individual and group decision-making processes, and the influence of culture, social class, and other factors on consumer behavior. |
| Marketing Research | Design and implementation of marketing research studies, including problem definition, research design, data collection, analysis, and reporting. |
| Marketing Communications | Development and implementation of integrated marketing communication plans, including advertising, public relations, sales promotion, direct marketing, and other communication tools. |
| Product Management | Development and management of product lines, including product design, pricing, distribution, and promotion. |
| International Marketing | Analysis of international markets, including the study of international trade, foreign exchange, and international marketing strategies. |
| Marketing Management | Analysis of the marketing environment, development of marketing objectives and strategies, and implementation and control of marketing plans. |
