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| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 years | MBA | INR 2,00,000 | Full-time | Private |
| Semester | Syllabus |
|---|---|
| 1st Semester | Principles of Management, Business Communication, Business Economics, Accounting for Managers, Marketing Management, Quantitative Techniques for Business Decisions, Organizational Behaviour |
| 2nd Semester | Business Environment, Human Resource Management, Research Methodology, Production and Operations Management, Financial Management, Consumer Behaviour, International Marketing |
| 3rd Semester | Strategic Management, Services Marketing, Advertising and Sales Promotion, Retail Management, Digital Marketing, Brand Management, Rural Marketing |
| 4th Semester | Entrepreneurship Development, Project Management, Business Ethics and Corporate Governance, Business Analytics, Supply Chain Management, E-Commerce, Sales and Distribution Management |
| Topic | Description |
|---|---|
| Marketing Strategy | Developing and executing a marketing strategy to achieve organizational objectives. |
| Consumer Behavior | Understanding consumer behavior and how it affects marketing decisions. |
| Marketing Research | Conducting research to identify customer needs and preferences. |
| Marketing Communications | Developing and executing effective marketing communications. |
| Digital Marketing | Using digital channels to reach and engage customers. |
| Brand Management | Developing and managing a brand to create customer loyalty. |
| Product Management | Developing and managing products to meet customer needs. |
| Pricing Strategies | Developing and implementing pricing strategies to maximize profits. |
| Sales Management | Developing and managing sales teams to achieve organizational goals. |
