the amity school of communication asc is a part of the amity university and is located in noida uttar pradesh it offers a two-year full-time mba in marketing specialisation the course is divided into four semesters with each semester focusing on a different aspect of marketing
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | 3,00,000 | Full Time | Private |
| Semester | Syllabus |
|---|---|
| 1st Semester | Marketing Management, Consumer Behaviour, Advertising Management, Financial Management, Business Communication, Business Law, Business Research Methods, Computer Applications in Business |
| 2nd Semester | Marketing Research, Sales Management, Services Marketing, International Marketing, Strategic Management, Human Resource Management, Operations Management, Project Management |
| 3rd Semester | Integrated Marketing Communication, Digital Marketing, Retail Management, Entrepreneurship, Business Ethics, Business Policy and Strategy, Business Environment, Management Information System |
| 4th Semester | Brand Management, Rural Marketing, Supply Chain Management, E-Commerce, Business Analytics, Corporate Social Responsibility, Project Work, Summer Internship |
| Topic |
|------|
| Brand Management |
| Digital Marketing |
| Consumer Behaviour |
| Market Research |
| Advertising and Promotion |
| Strategic Marketing |
| International Marketing |
| Social Media Marketing |
| Sales and Distribution |
| Retail Management |
| Product Management |
| Services Marketing |
| Pricing Strategies |
| Market Segmentation |
