the isara institute of management professional studies offers an mba in marketing that is designed to equip students with the knowledge and skills necessary to excel in the marketing field the duration of the programme is two years and the fees for the entire course are 250000 the programme focuses on the basics of marketing consumer, the isara institute of management professional studies offers an mba in marketing programme designed to equip students with knowledge and skills necessary to excel in the marketing field the duration of the programme is two years and the fees for the whole course are rs 250000 the programme focuses on the fundamentals of marketing consumer, the isara institute of management professional studies offers an mba in marketing programme designed to equip students with the knowledge and skills necessary to excel in the marketing field the duration of the programme is two years and the fees for the entire course are rs 250000 the programme also provides students with the opportunity to gain, the isara institute of management professional studies offers a two-year mba in marketing programme designed to equip students with the knowledge and skills necessary to excel in the marketing field it also covers topics such as market segmentation product development and pricing strategies the programme also provides students with the opportunity to gain hands-, the isara institute of management professional studies offers a two year mba in marketing programme which focuses on the fundamentals of marketing consumer behaviour digital marketing and marketing research it also covers topics such as market segmentation product development and pricing strategies the programme also provides students with the opportunity to gain hands-on, the isara institute of management professional studies offers an mba programme in marketing designed to equip students with the knowledge and skills necessary to excel in the marketing field the programme focuses on the fundamentals of marketing consumer behaviour digital marketing and marketing research it also covers topics such as market segmentation product development and pricing, the isara institute of management professional studies offers an mba in marketing programme designed to equip students with the knowledge and skills necessary to excel in the marketing field the programme focuses on the fundamentals of marketing consumer behaviour digital marketing and marketing research it also covers topics such as market segmentation product development and pricing, the isara institute of management professional studies offers an mba in marketing programme designed to equip students with the knowledge and skills necessary to excel in the marketing field the programme focuses on the fundamentals of marketing consumer behaviour digital marketing and marketing research and covers topics such as market segmentation product development and pricing strategies
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 1.5 Lakhs | Full Time | Private |
| Semester | Syllabus |
|---|---|
| 1st Semester | Principles of Management, Business Communication, Organizational Behavior, Financial Accounting, Business Economics, Business Mathematics, Business Law, Computer Applications in Business, Marketing Management |
| 2nd Semester | Human Resource Management, Production & Operations Management, Cost & Management Accounting, Research Methodology, Business Environment, Strategic Management, Consumer Behavior, Advertising & Sales Promotion, Retail Management |
| 3rd Semester | Services Marketing, International Marketing, Rural Marketing, Industrial Marketing, Marketing Research, Brand Management, E-Marketing, Marketing of Financial Services, Project Work |
| 4th Semester | Business Ethics & Corporate Governance, Entrepreneurship Development, Total Quality Management, Supply Chain Management, Business Analytics, Digital Marketing, Social Media Marketing, Project Work |
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|
| Marketing Management | Consumer Behaviour | Marketing Research | International Marketing |
| Advertising Management | Brand Management | Retail Management | Services Marketing |
| Sales Management | Integrated Marketing Communication | Digital Marketing | Marketing Strategy |
