the iimcm communication and management institute of integrated marketing mba course in marketing is an intensive two-year program designed to provide students with the skills and knowledge necessary to become successful marketing professionals the program focuses on the development of marketing strategies the use of digital media and the application of marketing principles to the real, the iimcm communication and management iimcm mba in marketing course is an intensive two-year program designed to provide students with the skills and knowledge necessary to become successful marketing professionals the program focuses on the development of marketing strategies the use of digital media and the application of marketing principles to the real world, the institute of integrated marketing communication and management iimcm mba in marketing program is an intensive two-year program designed to provide students with the knowledge and skills necessary to become successful marketing professionals the program focuses on the development of marketing strategies the use of digital media and the application of marketing principles to the real, the iimcm communications and management iimcm mba in marketing is an intensive two-year program designed to provide students with the skills and knowledge necessary to succeed in marketing students will learn the fundamentals of marketing including consumer behavior market research and product development they will also gain an understanding of the various marketing channels, the institute of integrated marketing communication and management iimcm mba in marketing is an intensive two-year program designed to provide students with the skills and knowledge necessary to become successful marketing professionals the program will focus on the development of marketing strategies the use of digital media and the application of marketing principles to the real world, the integrated marketing communication and management iimcm mba in marketing program is an intensive two year program designed to provide students with the skills and knowledge necessary to become successful marketing professionals the program focuses on the development of marketing strategies the use of digital media and the application of marketing principles to the real world students, the institute of integrated marketing communication and management iimcm mba in marketing is an intensive two-year program designed to provide students with the skills and knowledge necessary to become successful marketing professionals the program focuses on the development of marketing strategies the use of digital media and the application of marketing principles to the real world, the iimcm communication and management marketing institute is an intensive two-year program designed to provide students with the skills and knowledge required to become successful marketing professionals students will learn the fundamentals of marketing including consumer behavior market research and product development they will also gain an understanding of the various marketing channels such as advertising, the institute of integrated marketing communication and management iimcm mba in marketing is an intensive two-year program designed to provide students with the skills and knowledge necessary to become successful marketing professionals students will learn the fundamentals of marketing including consumer behavior market research and product development they will also gain an understanding of the, the institute of integrated marketing communication and management iimcm mba in marketing is an intensive two year program designed to provide students with the skills and knowledge necessary to become successful marketing professionals students will learn the fundamentals of marketing including consumer behavior market research and product development they will also gain an understanding of the various
| Course Duration | Course Level | Course Fee | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 years | MBA | Rs. 2,00,000 | Full-time | Private |
a introduction to marketing management a overview of marketing management b the marketing environment c consumer behavior d market segmentation e product positioning ii strategic marketing a strategic planning b market research c competitive analysis d brand management iii digital marketing a digital marketing fundamentals b, syllabus for institute of integrated marketing communication and management mba in marketing management i introduction to marketing management a overview of marketing management b marketing environment c consumer behavior d market segmentation e product positioning ii strategic marketing a strategic planning b market research c competitive, the syllabus for institute of integrated marketing communication and management mba in marketing management i introduction to marketing management a overview of marketing management b the marketing environment c consumer behavior d market segmentation e product positioning ii strategic marketing a strategic planning b market research c competitive analysis
| Semester | Important Topics |
|---|---|
| 1st Semester | Marketing Fundamentals, Consumer Behaviour, Business Communication, Business Research Methods, Financial Accounting, Business Economics |
| 2nd Semester | Marketing Management, Strategic Marketing, Digital Marketing, International Marketing, Brand Management, Services Marketing |
| 3rd Semester | Marketing Analytics, Integrated Marketing Communication, Sales Management, Retail Management, Advertising Management, Social Media Marketing |
| 4th Semester | Consumer Insights, Market Research, Entrepreneurship, Business Ethics, Business Law, Project Management |
