the iic offers a marketing mba specialisation which focuses on developing the skills and knowledge necessary to understand and apply marketing principles in a variety of contexts it is divided into four semesters with each semester focusing on a different area of marketing, the iic offers an mba in marketing specialisation designed to provide students with the knowledge and skills to become successful marketing professionals the program is designed to be flexible and can be completed in two years it is divided into four semesters with each semester focusing on a different area of marketing, the iic offers an mba in marketing specialisation which focuses on developing the skills and knowledge necessary to understand and apply marketing principles in a variety of contexts the program is flexible and can be completed in two years it is divided into four semesters with each semester focusing on a different area, the iic offers a specialization in marketing which focuses on developing the skills and knowledge necessary to understand and apply marketing principles in a variety of contexts it is divided into four semesters with each semester focusing on a different area of marketing the program also includes elective courses which allow, the institute of informatics and communication iic offers an mba in marketing specialisation which provides students with the knowledge and skills to become successful marketing professionals the program is designed to be flexible and can be completed in two years it is divided into four semesters with each semester focusing on a different area, the iic offers an mba in marketing specialisation which is designed to provide students with the knowledge and skills to become successful marketing professionals it covers topics such as consumer behaviour market research brand management digital marketing and strategic marketing the program is divided into four semesters with each semester focusing on a different area of
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | MBA | INR 5,00,000 | Full-Time | University |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Consumer Behavior, Marketing Research, Product Management, Pricing, Distribution, Promotion, Services Marketing, International Marketing |
| 2nd Semester | Advertising Management | Advertising Planning, Media Planning, Creative Strategy, Copy Writing, Production, Evaluation and Control |
| 3rd Semester | Sales Management | Sales Force Organization, Recruitment, Training, Motivation, Compensation, Sales Forecasting, Sales Territory Management, Sales Analysis and Control |
| 4th Semester | Retail Management | Retail Strategy, Store Design, Merchandising, Store Operations, Customer Service, Retail Promotion, Retail Information System |
| 5th Semester | Marketing Strategy | Marketing Planning, Market Segmentation, Targeting and Positioning, Brand Management, Strategic Alliances, Relationship Marketing, e-Marketing |
| 6th Semester | Consumer Behavior | Consumer Decision Making Process, Consumer Perception, Attitude Formation and Change, Consumer Motivation, Consumer Learning, Consumer Involvement |
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|
| Marketing Management | Consumer Behavior | Marketing Research | Marketing Strategy |
| Advertising and Promotion | International Marketing | Retail Management | Sales Management |
| Digital Marketing | Brand Management | Services Marketing | Marketing Analytics |
