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| Course Duration | Course Level |
|---|---|
| 2 Years | MBA |
| Course Tuition Fees | $25,000 |
| Mode of Study | Online |
| Institute Type | Private |
| Course | Description |
|---|---|
| Marketing Management | Introduction to marketing, market segmentation, product positioning, pricing, promotion, distribution, and consumer behavior. |
| Marketing Research | Methods and techniques for collecting, analyzing, and interpreting data to make marketing decisions. |
| Consumer Behavior | The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy needs and desires. |
| Advertising and Promotion | The use of various media to communicate with target audiences and promote products and services. |
| Integrated Marketing Communications | The coordination of all marketing communication tools, avenues, and sources within a company into a seamless program. |
| International Marketing | The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. |
| Strategic Marketing | The process of developing and implementing a strategic plan to achieve marketing objectives. |
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