the indian school of business finance isbf mba in marketing specialisation is a two year full-time programme that provides students with the opportunity to gain a comprehensive understanding of the marketing discipline and develop their own marketing strategies, the mba specialisation in marketing at the indian school of business finance is a two-year full-time programme that provides students with the opportunity to gain the necessary skills and knowledge to become successful marketing professionals the curriculum of the mba in marketing specialisation covers topics such as consumer behaviour marketing research marketing strategy digital marketing, the isbf mba in marketing specialisation is a two-year full-time programme which provides students with the opportunity to gain a comprehensive understanding of the marketing discipline it covers topics such as consumer behaviour marketing research marketing strategy digital marketing and international marketing the programme also provides students with the opportunity to gain hands, the isbf mba in marketing specialisation is a two year full-time programme that provides students with the opportunity to gain a comprehensive understanding of the marketing discipline it covers topics such as consumer behaviour marketing research marketing strategy digital marketing and international marketing the programme also provides students with the opportunity to gain hands-, the isbf mba in marketing specialisation is a two-year full-time programme that provides students with the opportunity to gain a comprehensive understanding of the marketing discipline it covers topics such as consumer behaviour marketing research marketing strategy digital marketing and international marketing the programme also provides students with the opportunity to gain hands, the indian school of business finance isbf mba in marketing is a two-year full-time programme that provides students with the opportunity to gain a comprehensive understanding of the marketing discipline it covers topics such as consumer behaviour marketing research marketing strategy digital marketing and international marketing the programme also provides students with the opportunity, the programme is designed to provide students with the necessary skills and knowledge to become successful marketing professionals the curriculum of the isbf mba in marketing specialisation is designed to provide students with a comprehensive understanding of the marketing discipline it covers topics such as consumer behaviour marketing research marketing strategy digital marketing and international marketing the
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private |
| Semester | Subjects/Topics |
|---|---|
| 1st Semester | Marketing Management, Consumer Behavior, Strategic Marketing, Digital Marketing, International Marketing, Services Marketing, Brand Management, Advertising and Promotion Management |
| 2nd Semester | Marketing Research, Retail Management, Sales Management, Integrated Marketing Communications, Business to Business Marketing, Social Media Marketing, E-commerce Marketing, Project Management |
| 3rd Semester | Business Analytics, Business Law, Entrepreneurship, Business Ethics, Business Strategy, Business Economics, Business Environment, Business Policy |
| 4th Semester | Research Methodology, Business Negotiations, Business Valuation, Business Intelligence, Business Process Reengineering, Business Simulation, Business Forecasting, Business Modeling |
| Topic | Description |
|---|---|
| Marketing Strategy | Analysis of the marketing environment, segmentation, targeting, positioning, and competitive strategies. |
| Consumer Behavior | Understanding consumer behavior, decision-making process, and the impact of culture and social factors. |
| Marketing Research | Designing and conducting research to understand customer needs, preferences, and behaviors. |
| Marketing Communications | Developing effective communication strategies and campaigns to reach target audiences. |
| Digital Marketing | Using digital channels to reach and engage customers, including website design, search engine optimization, and social media. |
| Product Management | Developing and managing products, pricing, and distribution strategies. |
| Sales Management | Developing and managing sales teams, setting goals, and measuring performance. |
| International Marketing | Understanding the complexities of marketing in a global context, including cultural differences and legal considerations. |
