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| Course Duration | Course Level |
|---|---|
| 2 Years | MBA |
| Course Tuition Fees | INR 2,00,000 |
| Mode of Study | Full-time |
| Institute Type | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Product Planning and Development, Branding and Packaging, Pricing Strategies, Distribution Channels, Promotion and Advertising, Sales Management, Services Marketing, International Marketing |
| 2nd Semester | Marketing Research | Introduction to Marketing Research, Research Design, Data Collection Methods, Data Analysis and Interpretation, Report Writing |
| 3rd Semester | Retail Management | Introduction to Retailing, Retail Store Management, Retail Merchandising, Retail Pricing, Retail Promotion, Retail Location and Layout, Retail Technology, Retail Supply Chain Management |
| 4th Semester | Digital Marketing | Introduction to Digital Marketing, Search Engine Optimization, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Online Advertising, Web Analytics |
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