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| Course | Maharshi Parshuram Institute MBA in Marketing Management 2024 |
|---|---|
| Course Duration | 2 Years |
| Course Level | Postgraduate |
| Course Tuition Fees | Varies |
| Mode of Study | Full-time/Part-time |
| Institute Type | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Marketing Research, Consumer Behaviour, Product and Brand Management, Pricing Strategies, Distribution and Logistics, Integrated Marketing Communication, Digital Marketing, Services Marketing, International Marketing |
| 2nd Semester | Marketing Research | Research Design, Data Collection, Data Analysis, Interpretation and Report Writing, Qualitative Research, Quantitative Research, Secondary Data Analysis, Market Segmentation, Product Positioning, Advertising Research, Sales Promotion Research, Social Media Research |
| 3rd Semester | Retail Management | Retail Environment, Retail Strategy, Retail Location, Retail Merchandising, Retail Buying, Retail Store Management, Retail Promotion, Retail Pricing, Retail Technology, Retail Human Resource Management, Retail Supply Chain Management |
| 4th Semester | Sales and Distribution Management | Sales Management, Sales Force Management, Sales Promotion, Channel Management, Distribution Management, Logistics Management, Supply Chain Management, Customer Relationship Management, International Sales and Distribution |
1 principles of marketing 2 consumer behavior 3 marketing research 4 strategic marketing 5 digital marketing 6 brand management 7 advertising and promotion 8 sales management 9 international marketing 10 retail management 11 services marketing 12 social media marketing 13 market segmentation 14 product management 15 pricing strategies 16 distribution channels 17 market analysis 18 market planning 19
