The FORE School of Management is a premier business school located in New Delhi, India. It is one of the oldest business schools in India and has been consistently ranked among the top business schools in the country. The school offers a wide range of courses and specializations, including an MBA in Marketing. The MBA in Marketing program at FORE School of Management is designed to equip students with the knowledge and skills required to succeed in the field of marketing. The program focuses on developing the analytical and strategic skills necessary to understand the complexities of the marketing environment. The curriculum covers topics such as consumer behaviour, market research, brand management, digital marketing, and more. The program also offers a range of electives, allowing students to customize their learning experience. The program also provides students with the opportunity to gain practical experience through internships and projects. Students are encouraged to participate in industry events and conferences to gain insights into the latest trends and developments in the field. The program also provides students with the opportunity to network with industry professionals and gain valuable industry contacts. The MBA in Marketing program at FORE School of Management is an ideal choice for those looking to pursue a career in marketing. The program provides students with the skills and knowledge required to succeed in the field and provides them with the opportunity to gain practical experience and industry contacts.
| Course Duration | Course Level | Fee | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | Rs. 8.5 Lakhs | Full Time | Private |
| Semester | Subjects/Topics |
|---|---|
| Semester 1 | Marketing Management, Financial Accounting, Managerial Economics, Business Communication, Business Environment, Quantitative Methods, Computer Applications in Management |
| Semester 2 | Organizational Behaviour, Production and Operations Management, Research Methodology, Marketing Research, Consumer Behaviour, Advertising and Sales Promotion, Services Marketing |
| Semester 3 | Retail Management, International Marketing, Strategic Management, Rural Marketing, Brand Management, Marketing of Financial Services, E-Commerce |
| Semester 4 | Project Work, Elective Courses (Integrated Marketing Communications, Digital Marketing, Business Analytics, etc.) |
Topic | Description 1. Marketing Research | Understanding the fundamentals of marketing research and its application in the business world. 2. Brand Management | Understanding the concept of brand management and its importance in the marketing world. 3. Digital Marketing | Understanding the fundamentals of digital marketing and its application in the business world. 4. Consumer Behavior | Understanding the behavior of consumers and its impact on marketing decisions. 5. Advertising & Promotion | Understanding the fundamentals of advertising and promotion and its application in the business world. 6. Market Segmentation | Understanding the concept of market segmentation and its importance in the marketing world. 7. Product Management | Understanding the fundamentals of product management and its application in the business world. 8. Pricing Strategies | Understanding the fundamentals of pricing strategies and its application in the business world. 9. Sales Management | Understanding the fundamentals of sales management and its application in the business world. 10. International Marketing | Understanding the fundamentals of international marketing and its application in the business world.
