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Maharshi Parshuram Institute MBA in Marketing
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MBA in Marketing at Maharshi Parshuram Institute - Fees, Syllabus, Admission, Seats 2024
location
Delhi
Last Updated on November 21, 2023 4:37 AM

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Table of Contents

Maharshi Parshuram Institute MBA in Marketing Highlights 2024

Course Duration2 Years
Course LevelMBA
Course Tuition FeesINR 3,00,000
Mode of StudyFull Time
Institute TypePrivate

Maharshi Parshuram Institute MBA in Marketing Syllabus 2024

SemesterSubjectsTopics
1st SemesterMarketing ManagementMarketing Environment, Consumer Behaviour, Market Segmentation, Product and Brand Management, Pricing, Distribution, Promotion, Advertising, Sales Management, International Marketing, Services Marketing, Rural Marketing, Digital Marketing.
2nd SemesterMarketing ResearchResearch Process, Research Design, Data Collection, Sampling, Data Analysis, Report Writing, Market Forecasting, Market Segmentation, Product Positioning, Brand Equity, Advertising Research, Sales Promotion Research, Services Marketing Research, Digital Marketing Research.
3rd SemesterMarketing StrategyStrategic Marketing Planning, Market Analysis, Competitive Analysis, Market Segmentation, Target Market Selection, Product Positioning, Brand Management, Pricing Strategies, Distribution Strategies, Promotion Strategies, Advertising Strategies, Sales Management Strategies, International Marketing Strategies, Services Marketing Strategies, Rural Marketing Strategies, Digital Marketing Strategies.
4th SemesterMarketing AnalyticsData Analysis, Market Research, Market Forecasting, Market Segmentation, Product Positioning, Brand Equity, Advertising Research, Sales Promotion Research, Services Marketing Research, Digital Marketing Research.

Maharshi Parshuram Institute MBA in Marketing Important Topics 2024

• Introduction to Marketing

• Consumer Behavior

• Market Research

• Strategic Marketing

• Digital Marketing

• Brand Management

• Advertising and Promotion

• International Marketing

• Product Management

• Pricing Strategies

• Sales Management

• Relationship Marketing

• Services Marketing

• Social Media Marketing

• Business-to-Business Marketing

• Retail Marketing

• Market Segmentation

• Market Analysis

• Market Planning

• Market Entry Strategies

Maharshi Parshuram Institute MBA Course FAQs

What is the duration of the MBA in Marketing programme at Maharshi Parshuram Institute?
The duration of the MBA in Marketing programme at Maharshi Parshuram Institute is two years.
What is the fee structure for the MBA in Marketing programme at Maharshi Parshuram Institute?
The fee structure for the MBA in Marketing programme at Maharshi Parshuram Institute is Rs. 1,50,000 per annum.
What are the eligibility criteria for the MBA in Marketing programme at Maharshi Parshuram Institute?
The eligibility criteria for the MBA in Marketing programme at Maharshi Parshuram Institute is a Bachelor's degree in any discipline with a minimum of 50% marks from a recognised university.
What are the specialisations offered in the MBA in Marketing programme at Maharshi Parshuram Institute?
The specialisations offered in the MBA in Marketing programme at Maharshi Parshuram Institute are Digital Marketing, Brand Management, and Retail Management.
What are the placement opportunities available after completing the MBA in Marketing programme at Maharshi Parshuram Institute?
The placement opportunities available after completing the MBA in Marketing programme at Maharshi Parshuram Institute include roles in marketing, advertising, brand management, digital marketing, and retail management.

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