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| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | 1,50,000 | Full-time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Consumer Behaviour, Marketing Research, Product and Brand Management, Pricing Strategies, Distribution and Promotion |
| 2nd Semester | Marketing Strategy | Marketing Planning, Market Segmentation, Targeting and Positioning, Strategic Marketing, International Marketing, Services Marketing |
| 3rd Semester | Advertising and Sales Management | Advertising Management, Sales Management, Retail Management, Direct Marketing, Digital Marketing |
| 4th Semester | Marketing Research and Analysis | Research Design and Methodology, Data Collection and Analysis, Market Forecasting and Modeling, Market Analysis and Segmentation |
| Topic | Description |
|---|---|
| Marketing Strategy | Developing and implementing effective marketing strategies |
| Consumer Behavior | Understanding consumer behavior and its impact on marketing decisions |
| Marketing Research | Conducting market research and analyzing data to inform marketing decisions |
| Marketing Communications | Developing effective marketing communications plans |
| Digital Marketing | Using digital channels to reach target audiences |
| Brand Management | Developing and managing a brand identity |
