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| Course Name | Course Level | Fee | Mode of Study | Institute Type |
|---|---|---|---|---|
| MBA in Marketing | Postgraduate | $10,000 | Full-time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Consumer Behavior, Market Segmentation, Product and Brand Management, Pricing Strategies, Distribution and Promotion Strategies |
| 2nd Semester | Marketing Research | Research Process, Research Design, Data Collection and Analysis, Qualitative Research, Quantitative Research, Report Writing |
| 3rd Semester | Advertising and Sales Promotion | Advertising, Sales Promotion, Public Relations, Direct Marketing, Digital Marketing |
| 4th Semester | International Marketing | International Marketing Environment, International Market Entry Strategies, International Pricing Strategies, International Distribution and Promotion Strategies |
Topic | Description
Marketing Strategy | Learn how to develop and implement effective marketing strategies to achieve organizational objectives.
Consumer Behavior | Understand how consumers make decisions and how to influence their behavior.
Digital Marketing | Explore the use of digital channels to reach and engage customers.
Brand Management | Develop a comprehensive understanding of brand management and how to create a successful brand.
Marketing Research | Learn how to conduct market research to identify customer needs and preferences.
Marketing Communications | Understand how to effectively communicate with customers through various channels.
Marketing Analytics | Learn how to analyze data to make informed marketing decisions.
Social Media Marketing | Explore how to use social media to reach and engage customers.
Product Management | Develop an understanding of product management and how to create successful products.
Sales Management | Understand how to manage sales teams and develop successful sales strategies.
