the hitbs himalayan institute of technology business school offers a two-year full-time mba program in marketing that offers students the knowledge and skills required to excel in the field of marketing the program covers topics such as consumer behavior market research digital marketing brand management and marketing strategy
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private |
marketing management 1 strategic marketing 2 consumer behavior 3 market research 4 digital marketing 5 brand management 6 advertising and promotion 7 international marketing 8 sales management 9 retail management 10 services marketing 11 social media marketing 12 relationship marketing 13 product management 14 pricing strategies 15 market segmentation 16 market analysis 17 market planning 18 business analytics 19
| Topic | Description |
|---|---|
| Marketing Strategy | Understanding the fundamentals of marketing strategy and its application in the business world. |
| Consumer Behavior | Exploring the psychological and sociological aspects of consumer behavior and its implications on marketing decisions. |
| Marketing Research | Learning the techniques of market research and its application in the marketing process. |
| Marketing Communications | Exploring the various tools of marketing communications and their application in the marketing process. |
| Product Management | Understanding the fundamentals of product management and its application in the business world. |
| Sales Management | Exploring the techniques of sales management and its application in the marketing process. |
| Digital Marketing | Learning the fundamentals of digital marketing and its application in the business world. |
