welcome to the ignou mba in marketing program offered by indira gandhi national open university this two-year program is designed to provide students with the knowledge and skills necessary to become successful marketing professionals the program is offered at an affordable fee of 15000 per year and provides students with a wide range of, welcome to the indira gandhi national open university ignou mba in marketing this two-year program is designed to provide students with the knowledge and skills necessary to become successful marketing professionals the program is offered at a very affordable fee of rs 15000 per year and provides students with a wide range, the indira gandhi national open university ignou mba in marketing offers students the knowledge and skills necessary to become successful marketing professionals at an affordable fee of rs 15000 per year and provides students with a range of facilities and resources to help them succeed the ignou mba in marketing also provides students, the ignou mba in marketing program provides students with a comprehensive understanding of the principles and practices of marketing the program also provides students with a range of placement opportunities students can take advantage of the university's extensive network of industry contacts to find internships and job placements the university also provides
Indira Gandhi National Open University MBA in Marketing Highlights | Course Duration | Course Level | Tuition Fees | Mode of Study | Institute Type | |-----------------|-------------|-------------|---------------|---------------| | 2 Years | Postgraduate | INR 10,000 | Online | Open University|
the principles of marketing 2 consumer behavior 3 international marketing 4 strategic marketing 5 brand management 6 digital marketing 7 market research 8 advertising and promotion 9 retail management 10 sales management 11 services marketing 12 distribution management 13 pricing strategies 14 market segmentation 15 product management 16 relationship marketing 17 business to business marketing
| Semester | Important Topics |
|---|---|
| 1st Semester | Marketing Research, Consumer Behaviour, Brand Management, Integrated Marketing Communication |
| 2nd Semester | Marketing Strategy, Digital Marketing, International Marketing, Retail Management |
| 3rd Semester | Services Marketing, Sales Management, Advertising Management, Business to Business Marketing |
| 4th Semester | Marketing Analytics, Entrepreneurship, Business Ethics, Project Management |
