the millennium school of business in new delhi offers an mba in marketing course that aims to equip students with the knowledge and skills needed to succeed in the dynamic and ever-evolving world of marketing, the millennium school of business in new delhi offers an mba in marketing course that provides a comprehensive overview of the principles and practices of marketing from the basic principles of consumer behaviour to the latest digital marketing techniques students will also learn how to develop and implement effective marketing campaigns and how to use data and, the millennium school of business in new delhi offers an mba in marketing course that is designed to equip students with the knowledge and skills required to succeed in the dynamic and ever-evolving world of marketing the course provides a comprehensive overview of the principles and practices of marketing from the basics of consumer behaviour to the, the millennium school of business in new delhi offers an mba in marketing course designed to equip students with the knowledge and skills needed to succeed in the dynamic and ever-evolving world of marketing the course provides a comprehensive overview of the principles and practices of marketing from the basics of consumer behaviour to the latest digital, the millennium school of business offers an mba in marketing course designed to equip students with the knowledge and skills needed to succeed in the dynamic and ever-evolving world of marketing the course provides a comprehensive overview of the principles and practices of marketing from the basic of consumer behaviour to the latest digital marketing techniques, millennium school of business offers an mba in marketing course designed to equip students with the knowledge and skills necessary to succeed in the dynamic and ever-evolving world of marketing the course provides a comprehensive overview of the principles and practices of marketing from the basics of consumer behaviour to the latest digital marketing techniques students, the millennium school of business offers an mba in marketing course designed to equip students with the knowledge and skills needed to succeed in the dynamic and ever-evolving world of marketing the course provides a comprehensive overview of the principles and practices of marketing from the basics of consumer behaviour to the latest digital marketing techniques, the millennium school of business in new delhi offers an mba in marketing course designed to equip students with the knowledge and skills needed to succeed in the dynamic and ever-evolving world of marketing students will gain an understanding of the key elements of marketing strategy including market research product development pricing promotion and distribution they will, the millennium school of business offers an mba in marketing course that is designed to equip students with the knowledge and skills needed to succeed in the dynamic and ever-evolving world of marketing the course provides a comprehensive overview of the principles and practices of marketing including product development pricing promotion and distribution students will also, the millennium school of business offers an mba course in marketing which provides a comprehensive overview of the principles and practices of marketing from the basics of consumer behaviour to the latest digital marketing techniques students will gain an understanding of the key elements of marketing strategy including market research product development pricing promotion and distribution they will also learn
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 3.5 Lakhs | Full-time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Targeting and Positioning, Product and Brand Management, Pricing Strategies, Distribution Management, Promotion and Advertising, Sales Management, Digital Marketing, International Marketing, Services Marketing, Rural Marketing |
| 2nd Semester | Marketing Research | Introduction to Marketing Research, Research Design, Data Collection, Data Analysis, Report Writing, Qualitative Research, Quantitative Research, Secondary Data Analysis, Market Forecasting, Market Segmentation, Brand Equity Measurement, Advertising Research, Customer Satisfaction Measurement |
| 3rd Semester | Marketing Strategy | Strategic Marketing Planning, Market Analysis, Competitive Analysis, Product Life Cycle, Product Portfolio Analysis, Market Entry Strategies, Distribution Strategies, Pricing Strategies, Promotion Strategies, Brand Management, Customer Relationship Management, International Marketing Strategies, Services Marketing Strategies |
| 4th Semester | Marketing Analytics | Data Analysis and Interpretation, Market Research Techniques, Market Mix Modeling, Customer Lifetime Value, Customer Segmentation, Social Media Analytics, Digital Marketing Analytics, Predictive Analytics, Text Mining, Web Analytics, Business Intelligence, Data Visualization |
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