The Delhi School of Management offers a two-year full-time MBA in Marketing and Management with a seat intake of 60 students. The fee for the course is Rs. 6.5 lakhs. The program focuses on the core areas of marketing and management such as consumer behaviour, marketing research, digital marketing, brand management, strategic marketing, and international marketing. The entrance exam accepted for admission is CAT/MAT/XAT/CMAT/GMAT. The program also provides students with the opportunity to specialize in areas such as Retail Management, Advertising & Media Management, and International Business. The program also offers internships and industry visits to give students a hands-on experience of the corporate world.
| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| Delhi School of Management MBA in Marketing | 2 Years | Postgraduate | INR 3.5 Lakhs | Full-time | Private |
Delhi School of Management MBA in Marketing Syllabus Semester 1 Course Name | Credit Hours Introduction to Marketing | 3 Consumer Behavior | 3 Marketing Research | 3 Marketing Strategy | 3 Marketing Communications | 3 Semester 2 Course Name | Credit Hours International Marketing | 3 Brand Management | 3 Digital Marketing | 3 Services Marketing | 3 Sales Management | 3 Semester 3 Course Name | Credit Hours Product Management | 3 Retail Management | 3 Integrated Marketing Communications | 3 Marketing Analytics | 3 Marketing Planning and Control | 3
| Topic | |:---| |Marketing Strategy | |Consumer Behavior | |Marketing Research | |Digital Marketing | |Brand Management | |Marketing Analytics | |Marketing Communications | |Product Management | |Pricing Strategies | |Sales Management | |International Marketing | |Social Media Marketing | |Marketing Planning | |Business-to-Business Marketing |
