the mba in marketing specialisation of the gz institute of information technology management is designed to equip students with the necessary skills to become successful marketing professionals the curriculum covers topics such as consumer behaviour marketing research digital marketing and strategic marketing, the gz institute of information technology management offers a master of business administration mba in marketing specialisation the curriculum covers topics such as consumer behaviour marketing research digital marketing and strategic marketing the programme also provides students with the opportunity to gain practical experience through internships and projects, the gz institute of information technology management offers a master of business administration mba in marketing specialisation this programme is designed to provide students with the knowledge and skills to become successful marketing professionals the curriculum covers topics such as consumer behaviour marketing research digital marketing and strategic marketing, the mba in marketing specialisation at the gz institute of information technology management is designed to provide students with the knowledge and skills to become successful marketing professionals the curriculum covers topics such as consumer behaviour marketing research digital marketing and strategic marketing the programme also provides students with an opportunity to gain practical experience through internships and, the gz institute of information technology management offers a master's degree in business administration mba in marketing specialisation this programme is designed to provide students with knowledge and skills to become successful marketing professionals the curriculum covers topics such as consumer behaviour marketing research digital marketing and strategic marketing the programme also provides students with, the gz institute of information technology management offers a master of business administration mba in marketing specialisation the curriculum covers topics such as consumer behaviour marketing research digital marketing and strategic marketing the programme also provides students with the opportunity to gain practical experience through internships and projects the programme focuses on the development of, the programme offers a master of business administration mba in marketing specialisation it is designed to provide students with the knowledge and skills to become successful marketing professionals the curriculum covers topics such as consumer behaviour marketing research digital marketing and strategic marketing the programme also provides students with the opportunity to gain practical experience through internships, the gz institute of information technology management offers a master of business administration mba in marketing specialisation this programme is designed to provide students with the knowledge and skills to become successful marketing professionals the curriculum covers topics such as consumer behaviour marketing research digital marketing and strategic marketing the programme also provides students with the opportunity, the programme is designed to provide students with the knowledge and skills to become successful marketing professionals the curriculum covers topics such as consumer behaviour marketing research digital marketing and strategic marketing the programme also provides students with the opportunity to gain practical experience through internships and projects the programme focuses on the development of marketing strategies and
| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| MBA in Marketing | 2 Years | Postgraduate | Varies | Full-time/Part-time | Private |
| Semester | MBA in Marketing Syllabus |
|---|---|
| Semester 1 | Marketing Management, Consumer Behaviour, Business Research Methods, Business Communication, Business Mathematics, Financial Accounting, Business Law, Principles of Management, Computer Applications in Business |
| Semester 2 | Marketing Strategy, International Marketing, Advertising and Sales Promotion, Retail Management, Services Marketing, E-Commerce, Digital Marketing, Brand Management, Business Ethics, Business Environment |
| Semester 3 | Marketing Research, Market Segmentation and Targeting, Product and Pricing Strategy, Distribution and Logistics Management, Customer Relationship Management, Strategic Brand Management, Entrepreneurship and Innovation, Business Analytics |
| Semester 4 | Industry Internship, Project Work, Comprehensive Viva-Voce |
| Topic | Description |
|---|---|
| Marketing Strategy | Understanding the fundamentals of marketing strategy and its application in the business environment. |
| Consumer Behavior | Exploring the psychological and sociological aspects of consumer behavior. |
| Marketing Research | Learning the principles of marketing research and its application in the business environment. |
| Marketing Communications | Exploring the various channels of marketing communications and their effectiveness. |
| Digital Marketing | Understanding the principles of digital marketing and its application in the business environment. |
| Brand Management | Exploring the principles of brand management and its application in the business environment. |
