the two year full-time mba in marketing at aura institutions is designed to equip students with the knowledge and skills required to excel in the marketing field it has a seating intake of 60 students and the fee for the program is 25 lakhs admission to the program is based on the scores, aura institutions offers a two-year full-time mba in marketing program to equip students with the knowledge and skills required to excel in the marketing field the program covers important topics such as consumer behavior brand management digital marketing and market research admission to the program is based on the scores of entrance exams
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 2.5 Lakhs | Full Time | Private |
| Semester | Syllabus |
|---|---|
| 1st Semester | Marketing Management, Financial Accounting, Business Communication, Managerial Economics, Business Law, Business Mathematics, Computer Applications in Business |
| 2nd Semester | Organizational Behavior, Human Resource Management, Production & Operations Management, Research Methodology, Consumer Behavior, Advertising & Sales Promotion, International Marketing |
| 3rd Semester | Marketing of Services, Retail Management, Strategic Management, E-Commerce, Rural Marketing, Industrial Marketing, Project Management |
| 4th Semester | Marketing Research, Brand Management, Supply Chain Management, Entrepreneurship Development, International Business, Business Ethics, Business Analytics |
1. Principles of Marketing
2. Consumer Behavior
3. Market Research
4. Digital Marketing
5. Brand Management
6. Advertising and Promotion
7. Sales Management
8. International Marketing
9. Strategic Marketing
10. Social Media Marketing
11. E-Commerce
12. Retail Management
13. Services Marketing
14. Business to Business (B2B) Marketing
15. Relationship Marketing
16. Market Segmentation
17. Pricing Strategies
18. Market Analysis
19. Product Management
20. Market Planning
