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Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
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MBA in Marketing Specialisation | 2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private |
Course | Description |
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Marketing Management | Introduction to marketing, consumer behavior, market segmentation, product and brand management, pricing, distribution, advertising, and promotion. |
Marketing Research | Designing and conducting research, sampling, data collection, data analysis, and reporting of research findings. |
Marketing Strategy | Strategic planning, competitive analysis, market entry strategies, and marketing mix decisions. |
International Marketing | Cross-cultural marketing, global marketing strategies, and international market entry strategies. |
Digital Marketing | Social media marketing, search engine optimization, and digital advertising. |
Consumer Behavior | Consumer decision-making process, consumer psychology, and consumer behavior in the digital age. |
Marketing Analytics | Data-driven marketing, marketing metrics, and marketing analytics tools. |
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