the apex college of management offers a full-time mba in marketing management program to equip students with the knowledge and skills required to excel in the field of marketing this program is designed to provide students with an in-depth understanding of the core concepts of marketing management such as consumer behaviour market research digital marketing brand
| Course Duration | Fees | Mode of Study | Course Level | Institute Type |
|---|---|---|---|---|
| 2 Years | $10,000 | Online | MBA | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Market Segmentation, Targeting and Positioning, Consumer Behaviour, Product Management, Pricing Strategies, Distribution Channels, Promotion and Advertising, Sales Management, Services Marketing, International Marketing |
| 2nd Semester | Marketing Research | Research Process, Research Design, Data Collection, Data Analysis, Report Writing, Qualitative Research, Quantitative Research, Secondary Data Analysis, Market Forecasting, Market Segmentation, Brand Equity Measurement |
| 3rd Semester | Digital Marketing | Search Engine Optimization, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Online Advertising, Web Analytics, Affiliate Marketing, E-commerce |
| 4th Semester | Strategic Marketing | Marketing Strategy, Strategic Planning, Competitive Analysis, Market Analysis, Brand Management, Customer Relationship Management, Market Planning, Product Planning, Distribution Planning, Pricing Planning, Promotion Planning |
topic description marketing research introduction to marketing research research design data collection methods data analysis and interpretation report writing consumer behavior introduction to consumer behavior consumer decision making process consumer segmentation consumer motivation and attitude marketing strategy introduction to marketing strategy market segmentation product positioning pricing strategies distribution strategies promotion strategies marketing communications introduction to marketing communications advertising
