the dspsr offers a two-year full-time mba in marketing that is designed to equip students with the knowledge and skills required to become successful marketing professionals the curriculum covers topics such as consumer behavior market research digital marketing brand management and sales management it also includes a range of elective courses that, the delhi school of professional studies and research dspsr offers a two-year full-time mba in marketing the curriculum covers topics such as consumer behavior market research digital marketing brand management and sales management it also includes elective courses that allow students to specialize in areas such as advertising public relations and retail management, this two-year full-time mba program is designed to equip students with the knowledge and skills required to become successful marketing professionals the curriculum covers topics such as consumer behavior market research digital marketing brand management and sales management it also includes a range of elective courses that allow students to specialize in areas such as, the delhi school of professional studies and research dspsr offers a two-year full-time mba in marketing this program is designed to provide students with the knowledge and skills required to become successful marketing professionals the curriculum covers topics such as consumer behavior market research digital marketing brand management and sales management it also, the program is designed to equip students with the knowledge and skills required to become successful marketing professionals the curriculum covers topics such as consumer behavior market research digital marketing brand management and sales management it also includes a range of elective courses that allow students to specialize in areas such as advertising public relations and retail management
| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| MBA in Marketing | 2 Years | Postgraduate | INR 1.5 Lakhs | Full-time | Private |
| Semester | MBA in Marketing Syllabus |
|---|---|
| Semester 1 | Principles of Management, Business Communication, Business Economics, Financial Accounting, Business Mathematics, Computer Applications in Business, Business Law, Organizational Behavior, Marketing Management |
| Semester 2 | Research Methodology, Human Resource Management, Operations Management, Strategic Management, Advertising and Sales Promotion, Consumer Behavior, Services Marketing, International Marketing, Retail Management |
| Semester 3 | Marketing Research, Brand Management, Digital Marketing, Product and Pricing Strategies, Distribution and Supply Chain Management, Business Analytics, Entrepreneurship and Innovation, Project Management |
| Semester 4 | Industry Internship, Comprehensive Viva-Voce, Dissertation |
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|
| Marketing Management | Consumer Behaviour | Marketing Research | Marketing Strategy |
| Advertising and Sales Promotion | Services Marketing | International Marketing | Retail Management |
| Marketing of Financial Services | Digital Marketing | Brand Management | Marketing Analytics |
